PRIVACY POLICY:
At Modern Films, we are committed to maintaining the trust and confidence of our visitors to our websites. Here you’ll find information on how we treat data that we collect from visitors to our website.
Modern Films is committed to protecting the privacy of those who use our services. We are the data controller for your personal data and will ensure it is used and stored in accordance with the Data Protection Act (1998), the Privacy and Electronic Communication Regulations (2003) and as of the 25th of May 2018, the EU General Data Protection Regulation (EU 2016/679). Modern Films Entertainment Ltd is a private limited company (10839196) registered in England and Wales.
Our Privacy Policy gives you detailed information on when and why we collect your personal information, how we use it, how we keep it secure and how long we keep it for. It also explains how you can control the data we hold, including how to update your information when it changes.
How do we collect your personal data?
When you engage with us as an audience member we collect your information. This could be when you purchase a virtual ticket for one of the films on our viewing platform, purchase one of our products, or sign up to our mailing list on our website. These interactions occur online.
What data do we collect?
We only collect information that’s necessary to carry out our business. The information we collect from you is as follows:
• Full name
• Billing address
• Email address
• Payment card details – we do not save these details and only retain the last four digits of your card in our database
For information on how long we retain your data for, refer to the ‘how we protect data’ section of this policy.
We also keep a record of your interactions with us, such as which films you have purchased virtual tickets to, via which partner the virtual ticket was purchased and opened or clicked through any emails we may have sent. We also may collect an automatically populated IP address when you use our website or email service. This public IP address is a unique number which allows a computer, group of computers or other internet connected device to browse the internet. The log file records the time and date of your visit, the pages that were requested, the referring website (if provided) and your internet browser version. This information is collected to help diagnose and manage the website, to audit the geographical make-up of users, and to establish how they have arrived at the website.
We do use cookies which retain information about your online behaviour, preferences and settings, in order to provide you with a great experience and to help our website run effectively. By using our website, you agree to our use of cookies.
Website
When someone visits modernfilms.com we use a third-party service, SquareSpace Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. We do not make, and do not allow SquareSpace to make, any attempt to find out the identities of those visiting our website. If we do want to collect personally identifiable information in the future through our website, we will be up front about this. We will make it clear when we collect personal information and will explain what we intend to do with it.
Third Parties
We may also obtain your data from third parties, such as organisations with which we co-produce, agencies that have sold tickets on our behalf or other third party organisations providing us with financial platforms. These organisations should not pass on your data to us without your knowledge and only if it is required in the performance of a contract. The third party will require your permission in order to share your data with us for marketing purposes. You should check their Privacy Policy when you provide your information to understand fully how they will process and safeguard your data.
Social Media
Depending on your settings or the privacy policies for social media services like Facebook, Instagram or Twitter, you may give us permission to access information from those accounts or services, such as your behaviour on these services and across our site. The majority of this behaviour is anonymised. For more information on how to control your privacy settings for these services, go to the following links:
• Facebook – Privacy Policy
• Twitter – Privacy Policy
• Instagram – Privacy Policy
• YouTube – Privacy Policy
Information Available Publicly
Why do we collect your data and how do we use it?
The main way we use your information is to provide the services you’ve requested. We also use your information to help us better understand our audience’s needs and to inform you about our news. We will only contact you electronically about non-contractually related information when we have your consent to do so.
1. To fulfill the terms of a contract
To carry out our business and to provide a service or carry out a contract with you:
• To fulfill ticket and product transactions.
• To invite you to events.
• Process payments. Please note that Modern Films does not store any credit card or other payment information once the transaction has been completed.
• Provide the best possible customer service and to help us with internal administration.
• Contact you with important information relating to your purchase, such as confirming your order.
2. Because we have consent
Where we have your consent to:
• Send you updates via email about what’s on, ticket offers, and news.
• Email you about a specific topic you’ve requested to hear more on such as specific films.
• Advertise via digital advertising platforms about what’s on, offers and news.
• Share your details with other arts organisations who have co-produced events you may have participated in, in collaboration with Modern Films. These organisations should contact you to let you know how they collected your data and to check that you’re happy to hear from them. You will always be able to opt out of their communications by contacting them directly.
3. Because there’s a legitimate interest
We use legitimate interest as a reason to:
• Learn about your interests and preferences so that we can contact you with information that is relevant to you.
• Help us target our marketing and development communications and adverts so that they’re more relevant to you.
• Use your pseudonymised details to show you advertising on such Social Media platforms as Facebook and Instagram or via other third party advertising that may appear on other websites you use. The information shared with these platforms is pseudonymised to protect your personal data.
• Classify our audience into groups or segments, using booking and publicly available information. These segments help us to understand our audience better and ensure we’re sending relevant messages to each group. We may use third party processors to help achieve this. We also submit these anonymously as part of reporting to fundraising and public funding bodies.
• Measure and understand how our audiences respond to a variety of marketing activities so we can ensure our activity is well targeted, relevant and effective.
• Analyse and continually improve the services we offer including our artistic output, our website and our other products.
• Ensure we are maximising our ticket sales wherever possible.
• Help us run the test version of our website and CRM system and ensure the smooth running of our customer services.
Who do we share your data with?
Modern Films will never share, sell, rent or trade your personal information to any third parties for marketing purposes without your prior consent. We will ask for your consent to share personal information with organisations we have co-produced events with that you may have participated in. These requests will be specific to the individual organisation so that your consent decision is informed.
We use a number of data processors in order to help us provide the services you request. These organisations are obligated to act on our instruction in relation to their use of your personal data and do not have any control over your data in their own right. We make sure anyone who provides a service for Modern Films enters into an agreement with us and meets our standards for data security. Your data is not used for anything other than the clearly defined purpose relating to the service that they are providing.
Examples of what data we may share and/or who we may share it with are as follows:
• Credit card number, expiry date, CVV, amount of transaction and order number in order to process credit card transactions
• Name and email address in order to produce e-marketing campaigns (e-marketing campaigns require consent)
• Named third party organisations if you ticked the relevant opt-in box when you purchased tickets. In these instances, we may supply your personal information to that specific organisation only (we will only supply full name and email address in these data shares and only with your consent).
• Other organisations such as competition organisers if you choose to take part in such activities that need administration by third parties and you choose to opt in for contact from those organisations (we will only supply full name and email address in these data shares and only with your consent).
• Third party advertisers (such as Facebook or Google) to help us identify customers similar to our audience or to serve adverts they deem relevant to you on third party websites. The information shared with these advertisers is pseudonymised to protect your personal data.
• Our booking system who provides support should our system require maintenance.
• Where required to do so or when requested by the police or a regulatory or government authority investigating illegal activities.
Modern Films is not responsible for the privacy notices and practices of other websites even if accessed using links from modernfilms.com and recommends that you check the policy of each website you visit and contact its owner or the Data team if you have any concerns or questions.
Despite all our precautions, no data transmission over the internet is 100% secure. So, we cannot guarantee the security of any information which you disclose to us and so wish to draw your attention to the fact that you do so at your own risk.
How do we protect your data?
Modern Films is committed to protecting the personal information you entrust to us. We adopt robust and appropriate technologies and policies, so the information we have about you is protected from unauthorised access and improper use e.g. our network is protected.
As part of the services offered to you through the Modern Films website, the personal information you provide may be transferred to countries outside the European Economic Area (EEA). By way of example, this may happen if any of the computer servers used to host the website are located in a country outside of the EEA. If Modern Films transfers your personal information outside of the EEA in this way, we will take steps to ensure that your privacy rights continue to be protected as outlined in this privacy notice.
Modern Films may transfer your data to the USA to organisations such as Facebook or Google. The USA has weaker data protection laws than that of the EEA and therefore we will ensure that only organisations who are a part of the EU privacy shield initiative will handle your personal information. More details on this certification can be found at www.privacyshield.gov/welcome
At times, Modern Films will be required to hold your data on our internal servers in form of spreadsheets or information documents. Access to the servers is strictly monitored and limited to essential staff. Our email servers are cloud based and managed by Google.
We will keep your information only for as long as is reasonably necessary for the purposes set out in this privacy notice and to fulfill our legal obligations. We will not keep more information than we need. The retention period will vary according to the purpose. For further information about how long we will keep your information, please contact us using the contact details outlined in this notice.
If you ask us to stop sending direct marketing communications to you, we will retain the information required (e.g. name, address or email address) to ensure we adhere with such requests. You should find it easy to request that we stop contacting you. It’s your data and we want to make sure you feel in control of it.
How do I manage my data?
Every email we send to you will include details on how to change your communications preferences or unsubscribe from future communications.You can request full details of personal information we hold about you under the Data Protection Act 1998, or after 25 May 2018, The General Data Protection Regulation, by contacting us. Please send a description of the information you would like to see, together with proof of your identity to info@modernfilms.com.
At any time you have the right to ask Modern Films to amend or to stop how it uses your personal information including for marketing purposes. You can do this by signing in to the website and accessing your account details or if you don’t have an account or if you prefer to, you can contact us by email using our contact details below. You have the right to get information held about you by us corrected. If you have any concern about the accuracy of your personal data, please let us know using the below contact details.
If you would like us to remove the personal information we hold about you, please contact us by emailing info@modernfilms.com.
You have the right to lodge a complaint with the supervisory authority, The Information Commissioner’s Office: www.ico.org.uk
How do I find further information?
Further information on data protection regulations and laws can be found here:
• Data Protection: https://ico.org.uk/for-the-public
CHANGES TO THIS PRIVACY NOTICE
We keep our privacy notice under regular review. This privacy notice was last updated on 10 Dec 2021.